Service Business: Website Funnel Rebuild | Case Study

B2B Services

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November 2025 to February 2026

•

Web Development + Business Consulting

Measured Outcomes

Qualified inquiry rate

Before1.1%

After2.8%

+155%

Service page average engagement time

Before42 sec

After1m 36s

+129%

Homepage to contact click-through

Before2.4%

After4.9%

+104%

The existing site lacked clear positioning, had weak service-page depth, and no structured CTA funnel to capture intent.

Rebuilt service pages around offer clarity, proof, and conversion actions with structured analytics tracking.

Defined service-page messaging by customer intent and stage.
Built a clear CTA architecture from homepage to contact/book call.
Added conversion-focused page sections, internal links, and case study proof blocks.
Implemented GA4 event tracking for key CTA and navigation actions.

Higher quality inquiry flow and clearer attribution on converting pages.

Book a discovery call and we will map the highest-impact plan for your business.

Disparate tools created conflicting numbers across sales, operations, and finance.

Unpredictable cash cycles and inconsistent pricing were limiting confidence in growth decisions.